Located on a 20-acre campus in downtown Atlanta, The New World of Coca-Cola celebrates the enduring values of The Coca-Cola Company and its connections with consumers around the world. State-of-the-art technology, interactive exhibits and immersive storytelling create an engaging experience centered on the brand’s history and global reach.

For the project, Nassal joined forces with Design and Production Incorporated to form DPN, a joint venture. Together, the team completed shop fabrication drawings as well as the fabrication and installation of all exhibitory and immersive environments throughout The New World of Coca-Cola.

New exhibits and enhanced guest favorites bring the Coca-Cola story to life in fresh, interactive ways. Among them is Taste It!®, where visitors can sample Coca-Cola products from around the globe, adding a hands-on connection to the cultures and communities the brand serves worldwide.